Message to Our Readers: Taro Expands Mission to Support Local Artists

In a move set to invigorate the local arts scene, Taro, a familiar name in concert photography and videography in Northeast Ohio, is embarking on a new journey. This shift marks a new chapter in our mission to support and promote local talent, leveraging our industry experience to help emerging artists thrive.

We first started gaining recognition after shooting in the electronic and bass music spaces. Eventually becoming a trusted source for high-quality visual content, our goal was to capture the energy experienced at the modern rave. Over the years, we’ve had the privilege of working with a diverse array of artists, including Madeon, San Holo, Louis The Child, Said The Sky, Tycho, and RAC, among many others. These experiences not only honed our skills but also deepened our understanding of what it takes to succeed in the music industry.

As we grew, we expanded our horizons to include media coverage and article writing, focusing on shows in Northeast Ohio and New York. Our reviews, interviews, and features provided in-depth coverage of the local venue scene, shining a spotlight on numerous artists and events.

Recognizing the untapped potential in our local arts community, we decided to leap into direct artist support. This new venture aims to help local artists who work hard, believe in their vision, and have the potential to elevate their music. We envision a one-stop shop for these artists, offering the professional expertise and industry knowledge we've built over the years.

With the EDM scene experiencing significant growth in cities like Columbus and Cincinnati, we want to see that same momentum in the Cleveland area. Our experience with larger artists and venues uniquely positions us to offer valuable guidance and resources to emerging talent. We’re not just assisting with careers; we’re fostering a vibrant artistic community where local talent receives the recognition and opportunities they deserve. Our approach includes personalized support, strategic career planning, branding, securing performance opportunities, and media exposure.

Driven by our vision of community growth and artistic development, we aim to create an environment where local artists can thrive and achieve their full potential. This approach benefits not only the artists but also enriches the local cultural landscape.

Our evolution from concert photography and videography to direct artist support marks a significant milestone for Taro. With our industry experience and passion for the arts, we’re ready to make a lasting impact on the local music scene. Our commitment to supporting local artists and fostering community growth reflects our belief in the power of local talent.

As we continue to champion local artists, the future looks promising for the Northeast Ohio music scene. With our guidance and support, local artists are set to reach new heights, bringing fresh and exciting talent to prominence.

Christian Reilly